Red Rooster
Red Rooster is a West Australian fast food institution. Diverse Shopfitters have completed a number of Red Rooster stores in Western Australia including Rockingham, Success, Karrinyup, Bibra Lake, Halls Head and Miami.
Issues & Challenges
Traditionally, fitouts involving food preparation are more difficult than many conventional retail fitouts for a number of reasons. Stringent food handling regulations and difficulty of gaining access to the site can add up to a formidable challenge for a fitout company.
Fast food outlets often magnify these challenges due to the need for extreme efficiency in moving customers through the store and the need to adhere to strict branding guidelines, often within limited budgets.
Solution
Diverse Shopfitters was able to present and execute designs that define a striking Red Rooster image in new outlets and inject new life into existing ones. All counter tops, furniture, and working surfaces are stylish while being extremely durable and functional. Diverse was able to accurately translate the design into the final product, preserving the design integrity and producing a bold new brand experience for Red Rooster customers.
Benefits
Diverse Shopfitters unique Replik8 system has enabled them to rapidly reproduce these successful fitouts in Red Rooster stores around the country, providing a consistent customer experience and supporting the Red Rooster brand.
“Any obstacles that needed addressing throughout the project were dealt with quickly and efficiently. If I needed to query any component of the build during construction with Diverse, they were always available to talk things through with me...nothing was too hard for them.”
Roger Wetherbee, Business Development Manager - Red Rooster
